Selling Books
Make Brand Autopsy reports that the borders are changing the way the stock of books. Instead of having the books on a shelf, the spine (such as books and shelves are designed to be) about to start stockpiling of cover..Apparently, when he tried this strategy Borders sales increased by 9%. The drawback, however, is that he has had to reduce the inventory of 5-10%, because the books take up more space on this form. Interestingly, it seems that customers really perceived as more boundaries when the books have been established in this way.
Although for once I think the most obvious loss (like the rest of us so far), the cover of a book is designed to make it more attractive to capture their attention, you want to pick it up, then that want to read. Then, when going to do to make books is obviously going to sell far more books. If you think of a newsstand is probably even more evident that this work, after all, always have the cover of magazines and newspapers that are based on the title to see the unit of sale.
Although for once I think the most obvious loss (like the rest of us so far), the cover of a book is designed to make it more attractive to capture their attention, you want to pick it up, then that want to read. Then, when going to do to make books is obviously going to sell far more books. If you think of a newsstand is probably even more evident that this work, after all, always have the cover of magazines and newspapers that are based on the title to see the unit of sale.
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